Introduction to Business, 5th Edition

Motivate your students to learn about business and make it easy and enjoyable for them to understand key business concepts! Introduction to Business, Fifth Edition provides the foundation of business knowledge that will enhance your students' performance in any kind of future job.

• Business valuation theme – illustrates how the key business concepts affect the performance and value of a business. This textbook makes it easy for students to understand the major types of business decisions and how those decisions can affect a firm’s value.
• Business planning perspective – the flow of topics reflects the typical evolution of a business including the stakeholders that a business must serve, responsibilities of a firm to its stakeholders, and the firm’s exposure to the environment.
• Reinforcement of key concepts – eight different end-of-chapter exercises reinforce the concepts within the chapter. Some exercises focus on large publicly traded firms, while others focus on small firms. Addition projects give students a closer look at business functions and decisions. The wide selection of exercises and projects enables instructors to structure their course to fit their style and their students.
• Self-Assessment – the end of each chapter has a large self-assessment section in which students can test themselves on key terms and their use of business logic. Self-tests check the comprehension of key concepts. There is a self-test at the end of each part and additional self-assessment resources on the Internet Resource Center.